Press Releases Pepper Computer Announces Strategic Licensing Agreement With HANBiT Electronics
OEM agreement allows Korean manufacturer to produce and distribute Pepper Pads for global market
LEXINGTON, MA, January 3, 2006 – Pepper Computer, Inc., announced today that it has licensed its software and its hardware designs to HANBiT Electronics Co., Ltd. of Suwon, South Korea, enabling HANBiT to produce the award-winning Pepper Pad handheld media computer. Under the licensing agreement, HANBiT will manufacture and distribute the Pads under the Pepper brand worldwide. It is the first OEM agreement that Pepper has signed for its innovative Pad.
“This is an important step for Pepper as a business. OEMs such as HANBiT constitute one of the four distribution channels that show enormous promise for Pepper,” said Len Kawell, Pepper CEO. “We look forward to seeing HANBiT bring its manufacturing excellence and its proven expertise in supply chain management to the production and distribution of Pepper Pads.”
“Licensing the Pepper Pad software and hardware designs gives HANBiT a strategic opportunity to expand the consumer market presence that we have begun to establish with our STORIUM line of memory application modules ” said Do-gyun Lee, CEO of HANBiT. “With its proven expertise in product strategy, software development, hardware design and marketing, Pepper is an ideal partner for us.”
The Pepper Pad, launched last summer, is the only device that enables consumers to hold in their own two hands the world of digital media and broadband services. At just 2.3 lbs., less than one inch thick, rugged and splash-resistant, the Pepper Pad is perfect for the family room, the kitchen counter, the bedside table, the coffee shop or just about anywhere. It provides Web browsing, e-mail and AOL instant messaging; streaming or downloading videos and music plus photo sharing via Yahoo! Flickr; eBooks from Mobipocket; the TitanTV online programming guide; and TV and stereo remote control. U.S. customers can buy the Pepper Pad through Amazon.com, BestBuy.com and eCost.com at $849.99 (MSRP); European and Canadian customers can order Pepper Pads at Pepper.com.
About HANBiT Electronics:
HANBiT Electronics Co.,Ltd. (www.hbe.co.kr), founded 1999, is an electronics hardware and technology company that creates designs, frameworks and assemblies and guarantees quality assurance. HANBit supplies memory application modules, home networks and navigation/DMB devices.
About Pepper Computer:
Pepper Computer, Inc. (www.pepper.com) is a digital home software and technology company that creates and markets a handheld media computer platform that includes software, hardware designs and services, which together deliver a total user experience combining the power of the Internet and the media capabilities of a PC into an easy to use handheld device. Founded in January 2002, the company's mission is to make consumer technology enjoyable to use and a pleasure to own. The company is privately held and headquartered in Lexington, MA.
For additional Pepper press information contact:
Mark Metzger
Metzger Communications
781-648-2564
mmetzger@metzgerco.com
Pepper, Pepper Pad and Pepper Computer are trademarks of Pepper Computer, Inc. Other brand names or product names are trademarks or registered trademarks of their respective owners.
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